Google Publishes Image Search SEO Tips

Google has updated their Image Publishing Guidelines and it’s a vast improvement.

The new version offers actionable information that could make your images rank better, position them to appear in rich results, make them voice assistant friendly, and bring more traffic to your website.

Useful image search SEO tips.

1. Provide good context:

Make sure images are contextually relevant because the text of the content is going to influence how Google interprets what the image is about. By this the searchengine find out the image by category.

2. Optimize Image Placement:

This means to place images so that text that is relevant to the image is nearby. The surrounding text will be picked up by Google to help it understand what the image is about. Adding a caption is an additional good way to do this. Adding an important image close to the top of the page is another tip.

3. Create informative and High Quality Sites:

Google considers the quality of the content as part of the image ranking process. The content is also used to generate a meaningful snippet for the content. So it helps for the page content to relate with the image content.

4. Create Device-Friendly Sites:

Now more visitors use mobile than the PC. So make your website mobile friendly, So the Image easily load in mobile device. Google revealed that users search for images on mobile more than they do on desktop. This means it’s important to be mobile friendly in order to rank better and capitalize on the traffic.

5. Create Good URL Structure for Your Images:

This is an interesting SEO tip. Google revealed that they use the file path and the file name in order to better understand and rank images. This is an actual ranking factor Google is sharing. This is a very useful tip for ranking images. For example, if your images are of different kinds of products, instead of dumping them all into a generic “/assets/” or “/images/” folder, you could in theory create a more organized structure to organize the images into something more meaningful like, /mens/ and /womens/ in order to organize images of men’s and women’s clothing. So put your image in FTP or C Pannel by making a folder. As per this the search engine easily crawl the image of the website.

Google confirms that it uses the title element and the meta description as part of their image search algorithm. This does not mean that they are ranking factors. The role is limited to generating a snippet which then can help users decide to click through or not.